Free Media Plan Audit
Is Your Media Plan Actually Good?
Before you approve the spend, get an independent assessment of your media strategy, budget allocation, audience reach, assumptions, fees, and measurement plan.
Free to use. No ad account connection. No media plan upload required.
No platform commissions. No agency pitch. Just an independent second opinion.
Media Plan Score
Generally Sound
Approval
Yes, With Changes
Working Media
81%
$405K of $500K
Confidence
High
Strong supporting data
Budget Allocation
3 Things I'd Change
Before you approve the spend
Pressure-test the plan
Media plans can look impressive on a spreadsheet. That doesn't necessarily mean the strategy, assumptions, or economics behind them are sound.
- Is the media mix aligned to the objective?
- Is the budget allocated appropriately?
- How much of the target audience will actually be reached?
- Is frequency reasonable?
- How much of the investment reaches working media?
- Are fees and markups transparent?
- Do the forecast assumptions make sense?
- Can the plan actually be measured?
How it works
Enter Your Plan
Tell us what you're trying to accomplish and how your media budget is allocated. No confidential media plan upload required.
We Pressure-Test It
Your plan is evaluated across strategy, budget, audience, reach, frequency, media quality, economics, assumptions, testing, and measurement.
Get Your Second Opinion
See what looks strong, what deserves another look, where your money is going, what we'd change, and the questions you should ask before approving the plan.
What you'll get
Approval Recommendation
Would we approve the plan as presented? Yes / Yes, With Changes / Not Yet / No.
Media Plan Score
See how the plan performs across the major components of a strong media strategy.
Where Your Money Is Going
Understand how much of the budget is going to working media versus agency fees, technology, data, production, measurement, and other costs.
Audience Delivery
Understand estimated reach, frequency, impression quality, viewability, and share of voice when enough information is available.
What We'd Change
Get the three most important changes we'd consider before approving the investment.
What Looks Good
A good audit shouldn't manufacture problems. We'll identify the parts of the plan that are strategically sound.
What We'd Challenge
See which assumptions, allocations, fees, or decisions deserve more scrutiny.
Questions to Ask Your Agency or Team
Walk into your next media review with specific questions based on the actual plan.
Built to show its work
Don't just trust the answer. See the reasoning.
AI can generate a convincing answer. That doesn't necessarily make it a good answer. That's why MediaProof Labs is designed to show the reasoning behind its findings. Where applicable, you'll see:
- What information triggered the finding
- The calculation behind it
- Whether it's based on your plan, external evidence, or strategic judgment
- How confident the assessment is
- What information is missing
- What additional information could change the conclusion
If there isn't enough information to make a responsible assessment, we'll tell you that too.
Built for the person approving the plan
You don't have to be a media buyer to be responsible for a significant media investment. MediaProof Labs is designed to give marketing leaders an independent perspective before approving the spend.
